Media literacy is how texts constructs its meaning as much through its form as its content. "The medium is the message"
Digital literacy
Examples of digital literacy are things like the internet, youtube, social networking sites, games, Mp3's and all cultural developments coming through technological change relating to new ways in which we communicate, which could not have been possible before web 2.0
memes and remix
A meme is a popular term for describing the rapid uptake and spread of a particular idea. Usually presented as a written text, image, language or move.
Remix culture is where media texts are constantly are constantly reworked and changed by consumers who instantly become producers. This can be seen on sites such as youtube where people post clips where they have imitated or cut clips from different sources together for the enjoyment for other people to watch. This is showing how people can communicate through the internet without talking but through the shared enjoyment of a particular film or programme.
Fan culture
This analyses fans as a form of cultural expression for e.g: harry potter fans creating 'mash up' and 'sweded' video material of youtube. This fan culture is not only found with films it is also relevant with TV dramas and music videos, where fans post videos of themselves imitating the actors/singers or dancers in the clips. This fan culture can even go as far as the gaming world where fans creating spoof games resembling likeliness of their favourite games.
The site itself encourages this fan culture with their slogan 'broadcast yourself'.
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