Ideologies and discourses

Marxists approach

• Karl Marx questioned media and cultural studies questioning 'natural' but unequal order of things.
• Analysed new profit and market dominated system - capatilismm and the power of 2 classes within it. The rising industrial manufacturers or capitalists and the working class.
• Emphasis on the importance of class difference or people different relationships to the means of production.
• Capitalists relationships to their employees. The working classes who have the power to change history by one day rebelling.
• Ideology for how the capitalist class protected and preserve it economic interests.
• Society of those who work in the interest of the ruling class secure its rule or dominance. Those who own means of production.
• Base-superstructure sees how social order is met in the media. Like regional and culture life.
• The dominant class is able to make workers believe that exsisting relations of exploitation and oppresion is normal.