- Karl Marx questioned media and cultural studies questioning 'natural' but unequal order of things.
- Analysed new profit and market dominated system - capatilismm and the power of 2 classes within it. The rising industrial manufacturers or capitalists and the working class.
- Emphasis on the importance of class difference or people different relationships to the means of production.
- Capitalists relationships to their employees. The working classes who have the power to change history by one day rebelling.
- Ideology for how the capitalist class protected and preserve it economic interests.
- Society of those who work in the interest of the ruling class secure its rule or dominance. Those who own means of production.
- Base-superstructure sees how social order is met in the media. Like regional and culture life.
- The dominant class is able to make workers believe that exsisting relations of exploitation and oppresion is normal.
Tuesday 28 September 2010
Ideologies and discourses
Marxists approach
Michael winterbottom
Michael Winterbottom had influences from the french new wave film directors, this influenced him to create films on location and helped sharpen his style. This meant he studied many social settings. He tried to combine this social realism with different experiments, outragous photography and the expressive use of widescreen. Through this Michael Winterbottom was able to establish an international reuptation. One example of his social realist influienced films is Welcome to Sarajevo (1998) this shows social realist based upon a true story. A recent film of his is The road to Guantanamo (2006) this shows a more political respone to the events after 9/11.
Michael Winterbottom also explains how British cinema has become proud enough to represent the underdog as a tradition and that atleast a few people understand other peoples state rather than ideolising the celebrity glamourous lifestyle which dominates so many media forms.
Michael Winterbottom also explains how British cinema has become proud enough to represent the underdog as a tradition and that atleast a few people understand other peoples state rather than ideolising the celebrity glamourous lifestyle which dominates so many media forms.
Thursday 16 September 2010
"Hero with a thousand faces"
Hero with a thousand faces is a non-fiction book written 1949 by Joseph campbell, it describes the work of mythology and the use of the hero within these mythology stories.
Since this book has been published Joseph Campbells work has been an influence to major film directors, one famous one would be by George Lucas in the stories of Star wars films. These influences also bridge over to Disney films where they have used Joseph Campbells work as an influences for Alladin, The lion king and Beauty and the beast.
"A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man."
Since this book has been published Joseph Campbells work has been an influence to major film directors, one famous one would be by George Lucas in the stories of Star wars films. These influences also bridge over to Disney films where they have used Joseph Campbells work as an influences for Alladin, The lion king and Beauty and the beast.
"A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man."
Film pitches
The pursuit of happyness
this film sees a middle age man called Chris Gardner attempt to turn his life after losing all his money in a company which is unsuccessful, after losing his wife he and his son move in and out of motels and homeless shelters whilst Chris tries to make it big in the stockbroker market working his way through an internship. But does he succeed?
I am legend
Robert Neville is the last man left in New York after a pandemic wipes out the whole of man kind. For 3 years he tries to get hold of someone through broadcasting radio messages. But finds out he is not alone mutant victims of the plague hide in every corner watching is every move. But hes not the only survive he remembers how a woman saved him when the plague hit and desperately tries to find them. eventually she hears the radio message Robert sent out and finds him. She hopes to leave New York but scientist Robert has other ideas, finding a cure of this disease. But do they find the cure?
P.s i love you
This film sees a middle age widdow who has lost her husband to a shocking illness. Holly Kennedy is a work obbessed girl so when she loses Gerry her life falls to pieces with no support luckily for Holly, Gerry planned ahead writing her letters to help guide her through the grief and through her life. Each letter signs of at the end with p.s i love you. Holly embarks on a journey of new discovery showing how a love so strong can turn the sorrows of death into a new life. But will these letters guide her into the wrong direction?
this film sees a middle age man called Chris Gardner attempt to turn his life after losing all his money in a company which is unsuccessful, after losing his wife he and his son move in and out of motels and homeless shelters whilst Chris tries to make it big in the stockbroker market working his way through an internship. But does he succeed?
I am legend
Robert Neville is the last man left in New York after a pandemic wipes out the whole of man kind. For 3 years he tries to get hold of someone through broadcasting radio messages. But finds out he is not alone mutant victims of the plague hide in every corner watching is every move. But hes not the only survive he remembers how a woman saved him when the plague hit and desperately tries to find them. eventually she hears the radio message Robert sent out and finds him. She hopes to leave New York but scientist Robert has other ideas, finding a cure of this disease. But do they find the cure?
P.s i love you
This film sees a middle age widdow who has lost her husband to a shocking illness. Holly Kennedy is a work obbessed girl so when she loses Gerry her life falls to pieces with no support luckily for Holly, Gerry planned ahead writing her letters to help guide her through the grief and through her life. Each letter signs of at the end with p.s i love you. Holly embarks on a journey of new discovery showing how a love so strong can turn the sorrows of death into a new life. But will these letters guide her into the wrong direction?
Thursday 9 September 2010
Media literacy
What is media literacy?
Media literacy is how texts constructs its meaning as much through its form as its content. "The medium is the message"
Digital literacy
Examples of digital literacy are things like the internet, youtube, social networking sites, games, Mp3's and all cultural developments coming through technological change relating to new ways in which we communicate, which could not have been possible before web 2.0
memes and remix
A meme is a popular term for describing the rapid uptake and spread of a particular idea. Usually presented as a written text, image, language or move.
Remix culture is where media texts are constantly are constantly reworked and changed by consumers who instantly become producers. This can be seen on sites such as youtube where people post clips where they have imitated or cut clips from different sources together for the enjoyment for other people to watch. This is showing how people can communicate through the internet without talking but through the shared enjoyment of a particular film or programme.
Fan culture
This analyses fans as a form of cultural expression for e.g: harry potter fans creating 'mash up' and 'sweded' video material of youtube. This fan culture is not only found with films it is also relevant with TV dramas and music videos, where fans post videos of themselves imitating the actors/singers or dancers in the clips. This fan culture can even go as far as the gaming world where fans creating spoof games resembling likeliness of their favourite games.
The site itself encourages this fan culture with their slogan 'broadcast yourself'.
Media literacy is how texts constructs its meaning as much through its form as its content. "The medium is the message"
Digital literacy
Examples of digital literacy are things like the internet, youtube, social networking sites, games, Mp3's and all cultural developments coming through technological change relating to new ways in which we communicate, which could not have been possible before web 2.0
memes and remix
A meme is a popular term for describing the rapid uptake and spread of a particular idea. Usually presented as a written text, image, language or move.
Remix culture is where media texts are constantly are constantly reworked and changed by consumers who instantly become producers. This can be seen on sites such as youtube where people post clips where they have imitated or cut clips from different sources together for the enjoyment for other people to watch. This is showing how people can communicate through the internet without talking but through the shared enjoyment of a particular film or programme.
Fan culture
This analyses fans as a form of cultural expression for e.g: harry potter fans creating 'mash up' and 'sweded' video material of youtube. This fan culture is not only found with films it is also relevant with TV dramas and music videos, where fans post videos of themselves imitating the actors/singers or dancers in the clips. This fan culture can even go as far as the gaming world where fans creating spoof games resembling likeliness of their favourite games.
The site itself encourages this fan culture with their slogan 'broadcast yourself'.
Meta-narratives
The word Meta has many meanings; behind,before,later stage of development, change, transformation and alternation. Are just a few in a whole list of meanings for the word meta. When matched with the word narrative can be used to describe many films.
The word meta-narrative means a super story, a story that everyone in an audience is assumed to know exists outside the story being told. A typical use of this in Britain is the use of London as a setting. This is apparent in the opening of the film 'reign of fire' directed by Rob Bowman in 2002.
http://www.youtube.com/watch?v=mOGT9odzmmk
This shows the opening of 'Reign of fire' where London is used as a meta-narrative, it is used alongside the association of pigeons with Trafalgar square which is used as a strong signifier of the dragon. The use of the underground lift also has a strong association with the London underground, this signifies non-mainstream life also helping to represent the young boy as much more lonely and vulnerable this helps to set the atmosphere for the film
The word meta-narrative means a super story, a story that everyone in an audience is assumed to know exists outside the story being told. A typical use of this in Britain is the use of London as a setting. This is apparent in the opening of the film 'reign of fire' directed by Rob Bowman in 2002.
http://www.youtube.com/watch?v=mOGT9odzmmk
This shows the opening of 'Reign of fire' where London is used as a meta-narrative, it is used alongside the association of pigeons with Trafalgar square which is used as a strong signifier of the dragon. The use of the underground lift also has a strong association with the London underground, this signifies non-mainstream life also helping to represent the young boy as much more lonely and vulnerable this helps to set the atmosphere for the film
The myth
Brainstorm of what myths are:
Roland Barthes --> looked at representations of myths in his text 'Mythologies' where he describes myths as showing significant meanings to our everyday lives. Showing relevant continuity between fantasy and reality.
Roland Barthes --> looked at representations of myths in his text 'Mythologies' where he describes myths as showing significant meanings to our everyday lives. Showing relevant continuity between fantasy and reality.
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